Understanding the nutrition and health claims regulations for pork

The purpose of this guide is to provide information on claims that can be made in the promotion of the nutrients in lean pork that comply with nutrition and health claims regulations, in the context of a healthy, balanced diet. 

The aim is to help

• Facilitate the communication of scientifically evidenced and accurate nutrition and health messages to consumers in resources and campaigns, so consumers can make more informed choices
• Improve understanding about the nutrients in pork and how lean pork can be included in a healthy, balanced diet

While the Agriculture and Horticulture Development Board seeks to ensure that the information contained within this document is accurate at the time of printing, no warranty is given in respect thereof and, to the maximum extent permitted by law, the Agriculture and Horticulture Development Board accepts no liability for loss, damage or injury howsoever caused (including that caused by negligence) or suffered directly or indirectly in relation to information and opinions contained in or omitted from this document.