Country Focus: Vietnam

Consumer preferences alongside population growth are expected to drive demand for red meat and dairy in north America over the coming decade, presenting opportunities for exporters in the UK.

Exports are the engine which drives economic growth. Every year, the UK exports around £1.5 billion worth of red meat around the globe, with more than 550,000 tonnes of sheep meat, beef, and pig meat shipped in 2021.

Are UK consumers likely to buy New Zealand produce in our supermarkets and restaurants?

Every year, the UK exports around £1.5 billion worth of red meat around the globe. Find out what motivates consumers around the world to buy British pork.

Middle East consumer analysis reveals that Quality, Halal Assurance and Taste are vital components for red meat buying decisions.

Last week, we hosted meat and dairy exporters at Restaurant and Bar Hong Kong (RBHK), showcasing beef, lamb, pork and dairy products from the UK.

Consumers red meat purchase behaviours in North America

Despite a few challenging years, the EU remains a hugely important market for UK red meat and dairy exports.

Tap into opportunities for meat, dairy and potatoes across Asia by exploring its diverse and changing needs

Canadian consumers are ethnically diverse which has a profound influence on the foods purchased and eaten. We discover what the opportunities are for British meat, dairy and potatoes.

Chinese consumers are becoming increasingly wealthy and their dietary patterns are changing. We take a look at how these changes are affecting demand for imported food and where the opportunities lie for exporters to China.

The United States has some of the highest levels of food consumption in the world. We discover how their desire for low cost but high quality affect consumer demand and how premium British products could stand out in this highly competitive market.

Japan's consumers are wealthy, highly urbanised and ageing. They seek convenient meals to fit around their busy lives and have a strong interest in health and wellbeing. We identify opportunities in Japan for exporters of British foods.

Vietnamese consumers have growing incomes and there is an increasing appetite for high-value imported foods. Food safety and health and wellness are priorities when choosing food.