Video - Red Meat Summer Performance Review

There were 3 key results:

• The correlation between sunshine and the number of BBQ’s meant a drop in BBQ occasions this summer but consumers were still happy to eat Meat, Fish and Poultry within the home as demand grew year-on-year despite the poor weather.
• There was a divergence in the market as with cost-of-living concerns easing slightly, some consumers had a bit more money to spend and purchased more premium proteins and products as a result. But with cost-of-living concerns not disappearing completely, cheaper proteins and products also performed well. So consumers are moving away from thinking about value-for-money just in terms of price, towards including quality perceptions in their decision-making, as well as purchasing products for special occasions more.
• To ensure red meat performs well over summer we need to move away from thinking about summer occasions solely in terms of weather and its link to BBQ occasions. Instead, the industry needs to ensure that inspiration to cook red meat focuses on cooking methods beyond the BBQ to ensure ensure awareness and confidence to cook indoors if plans have to change.

For more information on beef, lamb and pork's performance within retail, visit:

Beef retail dashboard

Lamb retail dashboard

Pork retail dashboard

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