Share your views on calf rearing

We‘re carrying out research to better understand how calves are reared, grown and finished across Great Britain, along with the barriers and opportunities farmers face.

What you tell us will help shape how the GB Calf Strategy is delivered, so it works better for farmers and the wider industry.

We’d really appreciate your time and insight.

If you rear, grow or finish calves, we want to hear from you.

Taking part is straightforward:

• Complete a short online form to register your interest
• Our research partner, Navigator Insight, will contact you to set up a 45-minute phone interview
• Your interview will be completely anonymous

The GB Calf Strategy 2025–2030 aims to make sure every calf is reared with care and purpose, whether within the dairy or beef supply chain.

The strategy focuses on three themes:

• Right Calf
• Right Start
• Right Route

Navigator Insight is an independent research company working on behalf of AHDB. They follow the Market Research Society (MRS) Code of Conduct.

We look forward to hearing your views. Register before 27 July 2026 to take part.