Content related to the topic: beef-lamb

10 March 2026

What really drives meat purchases?

Results from market research reveal a clear gap between what shoppers say they do and how they actually behave in-store.

11 March 2026

Important update on AHDB’s deadweight sheep price reporting

Explaining the changes to our deadweight sheep price reporting as new legislation comes into effect.

9 March 2026

Red meat retail performance – 22 February 2026

Red meat retail performance for the week ending 22 February 2026.

9 March 2026

Meat shopper journey: The purchase journey in summary

9 March 2026

Meat shopper journey: In-store shopper behaviour

Meat shopper journey: How do shoppers behave when purchasing meat and what influences them at fixture?

9 March 2026

Meat shopper journey: Meat - the say-do gap

The second stage of the meat shopper journey is the say-do gap. We look at the differences between the claimed drivers and what actually influences shoppers in-store.

4 March 2026

What’s the outlook for Australia and New Zealand’s beef and lamb sectors and what does this mean for the UK?

Expectations for production and trade for the year ahead in Australia and New Zealand and their implications for the UK market.

20 February 2026

Weekly cattle and sheep market wrap – 19 February 2026

A summary of the movements in this week's cattle and sheep markets.

18 March 2026

Winchester: Regional livestock health and welfare update

Hear the latest information on bluetongue, parasite control strategies and the Animal Health and Welfare Pathway.

23 February 2026

Red meat retail performance - 25 January 2026

Explore the latest beef, lamb and pork performance for the 12 weeks ending 25 January 2026

25 March 2026

North West: Nutrient management masterclass

Nutrient management is more important than ever – is your farm business up to scratch?

6 February 2026

Narrowing price gap between beef and lamb drives shopper switching

As the price difference between beef and lamb continues to narrow, shoppers are beginning to change their buying habits.