Red meat retail performance - 23 February 2025

Beef retail performance

Spend on beef products increased by 6.1% year-on-year, due to a combination of a 0.4% increase in volumes purchased as well as a 5.7% increase in average prices paid (Kantar, 12 w/e 23 February 2025).

Total primary beef volumes saw a 1.6% increase this period.  Mince saw a 2.5% increase in volumes purchased (+870 tonnes), due to an increase in frequency of purchase and an increase in volumes purchased per buyer. Diced beef saw volume growth this period (+13.2%) due to an increase in buyers, as well as an increase in volumes purchased per buyer. Steak also saw volume growth, up 1.4% year-on-year, driven by an increased frequency of purchase.

Processed beef saw a 1.5% increase in volumes purchased year-on-year. Burgers and grills saw a 2.9% increase in volumes purchased due to an increase in frequency of purchase combined with an increase in shopper numbers. Beef sausages also saw volume growth (+14.2%), with an additional 78 tonnes purchased predominately due to an increase in volumes purchased per shopping trip and increase in buyers.

Total added-value products all saw a 2.6% increase in volumes purchased this period, driven by marinades (+7.4%) and ready to cook (+1.4%) performance. Marinades benefitted from an increase in shopper numbers while ready to cook benefitted from an increase in volumes purchased per shopping trip.

See the full data and these insights visualised on our GB household beef purchases retail dashboard.

Lamb retail performance

Lamb saw a 6.4% decrease year-on-year in volumes purchased in the 12 w/e 23 February 2025. Spend also saw a 2.8% decrease during the period, despite a 3.8% increase in average prices paid (Kantar,12 w/e 23 February 2025).

Primary lamb saw a 7.9% decrease in volumes purchased this period. A reduction in promotional support during this 12-week period will have likely influenced the decline in shopper numbers which drove the decline in primary lamb.

However, diced saw volume growth in this period (23.1%), due to an increase in volumes purchased per buyer and an increase in shopper numbers. Steak also saw volume growth (12.4%) due to an increase in shopper numbers. However, these increases were not enough to offset declines by other cuts.

Processed lamb saw a 12.3% decline in volumes purchased in the 12 w/e 23 February 2025, with burgers and grills driving the decline (-13.5%).

For added-value products, there was a 8.9% decrease in volumes purchased. This was driven by sous vide performance which saw volumes decrease 6.2%.

See the full data and these insights visualised on our GB household lamb purchases retail dashboard.  

Pig meat retail performance

Pig meat saw a 0.5% decrease in volumes purchased, equivalent to 1,178 tonnes less than the same period last year (Kantar, 12 w/e 23 February 2025). However, spend on pig meat increased by 1.1% year-on-year due to a 1.6% increase in average prices paid.

Volumes of processed pig meat drove this overall decline in pig meat performance, with a 1.6% decrease in volumes purchased in this period. Sausages were the only processed cut to see volume growth (+2.3%) due primarily to an increased frequency of purchase.

Primary cuts saw volumes purchased increase 0.2% this period. Belly saw a 2.5% increase in volumes purchased due to an increase in buyers this period. Mince saw a 0.2% volume increase due to an increase in volumes purchased per shopper.

Total roasting saw a 5.6% increase in volumes purchased, due to leg roasting performance (+19.3%). Leg roasting saw an increase in number of buyers drive performance, helped by a decrease in the average prices paid this period.

Added value also saw overall volume purchased decrease (-0.7%). Despite this, marinades saw volume increases of 30.0% due to increased promotional activity. Sous vide saw volumes decrease 4.0%.

See the full data and these insights visualised on our GB household pork purchases retail dashboard. 

Sign up to receive the latest information from AHDB.

While AHDB seeks to ensure that the information contained on this webpage is accurate at the time of publication, no warranty is given in respect of the information and data provided. You are responsible for how you use the information. To the maximum extent permitted by law, AHDB accepts no liability for loss, damage or injury howsoever caused or suffered (including that caused by negligence) directly or indirectly in relation to the information or data provided in this publication.

All intellectual property rights in the information and data on this webpage belong to or are licensed by AHDB. You are authorised to use such information for your internal business purposes only and you must not provide this information to any other third parties, including further publication of the information, or for commercial gain in any way whatsoever without the prior written permission of AHDB for each third party disclosure, publication or commercial arrangement. For more information, please see our Terms of Use and Privacy Notice or contact the Director of Corporate Affairs at info@ahdb.org.uk  © Agriculture and Horticulture Development Board. All rights reserved.