Content related to the topic: consumer-insight

2 January 2025

Consumer Insights: Understanding consumer needs behind in-home meals

The UK’s 27 million households have a collective 82 billion consumption moments each year, providing a huge opportunity for our industry to influence what people choose to eat

7 December 2021

Consumer Insights: Trust in farming and the environment 2020

Following on from 2019’s research into Trust and Transparency in the British food system, we look at how consumer attitudes have evolved over 2020 in the wake of coronavirus. We explore how important the environment is to consumers in the UK, and look at farming’s relative position on environmental issues.

4 December 2020

Consumer Insights: Unconscious Meat Reducers

Consumers who are not actively trying to reduce their meat consumption but are unconsciously buying less meat when shopping are the biggest threat for the meat industry. We take a look at who they are and how we can re-engage them.

20 July 2023

Environment FAQs for farming, growing and the industry

From climate change to biodiversity, our list of frequently asked questions (FAQs) cover a wide range of topics on the environment.

6 August 2024

Retail and consumer insight webinars

Catch up on the retail and consumer insight webinars

15 July 2021

Convenience - the Added Value market for meat

Growing by 20% in value over the past five years, the Added Value category is now worth almost £900m. It has therefore been an important contributor to growth for the meat industry, as can command a premium with shoppers. Understand how innovation can help address health and quality concerns, as well as how clear signalling of its areas of strength – taste and convenience – can help in-store conversion.

30 January 2026

International consumers

We monitor consumer behaviour internationally, to better understand the drivers and trends in key export markets.

28 July 2026

Retail data

Retail sales of beef, lamb, pork and dairy

3 June 2020

Consumer Insights: Demand for Halal Meat

The UK halal food sector is one that is of growing importance to the national economy. Spend in the UK halal food and beverage industry in 2016 reached an estimated £4.64 billion, or 8% of the UK’s total food and drink spend.

20 March 2025

Milk Your Moments: Share the message

Our £1m dairy industry marketing campaign to encourage moments of connection and support mental health.

14 December 2022

Country Focus: Canada

Canadian consumers are ethnically diverse which has a profound influence on the foods purchased and eaten. We discover what the opportunities are for British meat, dairy and potatoes.

14 December 2022

Country Focus: Vietnam

Vietnamese consumers have growing incomes and there is an increasing appetite for high-value imported foods. Food safety and health and wellness are priorities when choosing food.