Content related to the topic: consumer-insight

2 January 2024

Shoppers trade down in dairy to combat price rises

Inflation reached 9.4% in June 2022 and we have already seen shoppers scaling back on dairy purchases.

2 January 2024

Inflation hits value meat tiers, impacting struggling shoppers

Value primary beef has seen the highest average price increases in meat, fish and poultry, up by 17%

2 January 2024

Outdoor pork performs well – can it continue?

As the cost-of-living crisis deepens and a growing number of shoppers say they buy whatever pork is the best price, how could outdoor pork products fare?

2 January 2024

Burgers and sausage rolls prove to be ‘lovely jubilee’

The dairy sector was also delivered a boost

2 January 2024

UK consumer perception of New Zealand red meat imports

Are UK consumers likely to buy New Zealand produce in our supermarkets and restaurants?

2 January 2024

Cost of living increases are driving meat reduction

Are consumers struggling to afford meat?

7 July 2022

Stimulating demand for British pork

The long-term aim of our consumer marketing campaigns is to stimulate demand for British pork and make it a regular purchase, changing the perception of pork in consumer’s minds and aligning it with what modern, busy households are looking for when making meal choices.