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Consumer insight
2 January 2024
Burgers and grills look set to steal the party ‘crown’ next week for the Queen’s Platinum Jubilee
2 January 2024
Vegetarian dishes remain the smallest proportion of menus with only 9% share of main meals
2 January 2024
80% of UK shoppers have noticed shrinkflation happening in retail in the last 12 months
4 April 2022
Ninety-two per cent of consumers agreed the latest AHDB TV advert communicated that pork medallions were a healthy mealtime choice.
1 April 2022
Sales of red meat pre-prepared meals have grown 2.4% in the last year, with the number of shoppers choosing convenient meals now at a five-year high.
31 March 2022
Loved-up Brits proved they ‘camembert’ to be without cheese on Valentine’s Day
2 January 2024
An extra 1.2m kg of cheese was sold this Valentine’s versus 2020
2 January 2024
Retail value sales of ready meals are at a 5 year high as shoppers turn to convenience meals.
30 March 2022
Our marketing campaigns are already changing the way consumers view pork, carefully targeting specific groups of consumers and highlighting different cuts of pork.
2 January 2024
As the cost of living dramatically increases and consumers feel a degree of financial pressure not experienced since the 2008 financial crisis, we explore what are the causes of this, what is the effect on consumer behaviour and what will be the likely outcomes for meat and dairy sales.
2 January 2024
Every year, the UK exports around £1.5 billion worth of red meat around the globe. Find out what motivates consumers around the world to buy British pork.
14 March 2022
Susie Stannard shares how the work her team carries out on consumer insights influences our marketing campaigns.