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Consumer insight
30 October 2025
Barbecue occasions rose to 73 million this summer and were more valuable to retailers.
22 October 2025
Consumer confidence is rising through the agricultural supply chain, with farmers seen as experts who deliver on their promises.
24 October 2025
British consumers are more positive about UK agriculture in 2025
16 October 2025
Quarterly round-up of key dairy market analysis from AHDB
7 October 2025
Meat-centred meals have bucked the market trend and grown 10.6% in value, not only through price, but also purchase frequency.
22 January 2026
This roadshow is a collaboration between AHDB and Agricology, a free knowledge platform that supports farmers in adopting agroecological and regenerative practices through practical resources, events and partnerships to promote sustainable farming.
21 November 2025
This roadshow is a collaboration between AHDB and Agricology, a free knowledge platform that supports farmers in adopting agroecological and regenerative practices through practical resources, events and partnerships to promote sustainable farming.
17 September 2025
Beef in retail average price per volume has increased +15% year-on-year – the highest increase seen in the last two years
28 January 2026
Outdoor-bred pork is growing but still only has an 8.5% share of pork retail volumes, so it remains a small but important part of the market.
2 December 2025
With rising concerns around health, cost and changing habits, how does processed red meat hold its place on plates?
28 August 2025
Read our new report to understand the economic evaluation of England’s red meat supply chain
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28 August 2025
New research aimed to understand how to improve shopper engagement with the milk aisle and pack and improve long-term perceptions of the industry.