Consumer insight

15 July 2021

Growing by 20% in value over the past five years, the Added Value category is now worth almost £900m. It has therefore been an important contributor to growth for the meat industry, as can command a premium with shoppers. Understand how innovation can help address health and quality concerns, as well as how clear signalling of its areas of strength – taste and convenience – can help in-store conversion.

28 September 2020

During lockdown we saw an increase in the number of shoppers using milkmen.

28 September 2020

Consumers are using many tactics in store and at home to save money.

17 November 2020

24 October 2023

Estimated out-of-home volumes are yet to return to growth for most sectors

2 January 2024

We monitor consumer behaviour internationally, to better understand the drivers and trends in key export markets.

10 June 2021

Volume promos will be banned for products high in fat, salt or sugar

28 August 2020

It’s slightly surprising, and against logical thought, that the price of wheat does not translate directly and proportionately to the price of bread

20 August 2020

Sales at meat counters fell 57% in lockdown but have started to recover

7 August 2020

After initial declines at the start of lockdown the takeaway market has returned to its pre-COVID high

19 August 2024

For some ‘Super Saturday’ was the day they had been waiting for, the appeal of beer on tap and restaurant food enticing them back out-of-home, but for some it will take more time to feel confident venturing out.

28 July 2020

Steak is now taking a larger share of the market