Halal - dispelling the myths and exploring the market

*Please note this event has been postponed, there will be a new date announced soon*

Carr's Billington and AHDB are collaborating to this halal meat event to Teesdale. Join us to hear from industry specialists discussing the importance of the halal market in the UK and the crucial role we have in export markets around the world.

This meeting will cover:

• The forces at play in the export and halal markets
• How lamb is performing in retail and foodservice and how Muslim communities interact with the product
• How seam butchery maximises the muscles and creates less plate waste for the consumer
• Why the Muslim market is so important to the sheep industry

Agenda

• 6:30pm – Arrival and food

• 7:00pm – Welcome and introduction; Karl Pendlebury, Engagement Manager

• 7:15pm – Consumer research and current trends; Vanessa Adamson, Retail & Consumer Insight Manager

• 7:45pm  – Butchery demonstration

• 8:05pm – The importance of the Muslim market and dispelling myths around the term halal; Awal Fuseini, Senior Halal Manager

• 8:50pm – Key takeaways from the meeting; Karl Pendlebury

• 9:00pm – Opportunity for 1-2-1 and group discussions

Attendees must be over 16 years of age.

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