Red Meat Exports Conference

A full agenda and further details will be issued to everyone registered in advance of the event.

AHDB is excited to announce that it’s bringing back its popular red meat export conference in March, providing our exporters with the opportunity to hear more about AHDB’s valuable work across the export arena and gain a greater understanding of the current trade dynamics. The past year has seen new markets open their doors to UK red meat and this year’s conference will look at where the international opportunities exist and how we can turn them into a commercial reality.

The programme will feature presentations from AHDB’s Export Team, as well as representatives working on the ground in key target markets, who will be able to share valuable insight on market conditions and how outbreaks of African Swine Fever and Covid-19 have impacted our export markets. There will also be a presentation on the ongoing work of AHDB, government and industry to secure new access for our red meat exports and the opportunities in existing markets such as the Americas and Asia.

Attendees will also have the chance to hear about halal market opportunities in the Middle East and Africa, as well as insight into the environmental challenges for exporters. AHDB will also provide a first look at new research commissioned by AHDB which explores consumer buying behaviours in the US and Asia and where British produce fits into these markets.

AHDB Red Meat Exports Conference

Thursday 17 March 2022

Venue: Citrus Hotel, London Rd, Ryton-on-Dunsmore, Coventry CV8 3DY

Programme*

09.30                Registration and refreshments

10.00                Welcome and Opening remarks

Phil Hadley, AHDB, Director of International Market Development

10.05                Trade Dynamics and Global Picture

Jonathan Eckley, AHDB, Head of Asia Pacific Exports

 10:20                Market Access Update

                        Ouafa Doxon, AHDB, Market Access Manager

 10:35                Opportunities in the US

Susana Morris, AHDB, Senior Exports Manager - Americas

 10:50              A view from the US: A Brit Abroad

John Wilkes, Independent Consultant

 10:55              Update on The Asian Market

Susan Stewart, AHDB, Senior Export Manager – Livestock

11:10              Reflections from China

Holly Chen, AHDB, China Representative

11:20              Halal Market opportunities - Middle East & Africa

Awal Fuesini, AHDB, Halal Sector Senior Manager

11:35              Updates from Gulfood

Fatoumata Tall, AHDB, Dubai Representative

11:36              Exporters view from Gulfood

Graham Penny, RPF

Sam Assanakis, ABP

Richard Horsfall, Dawn Meats

11:40              European Market Dynamics

AHDB European Agents

• Lucille Brillaud and Séverine Roberts, France
• John Schilder, Netherlands
• Jeff Martin, Italy
• Luis Garcia, Portugal
• Marek Schejbal, Poland
• Pascale Audergon, Belgium

 12:00              Comfort Break

 12:20              Environmental challenges for the livestock sector

Jon Foot, AHDB, Head of Environment and Resource Management

12:40              International Consumer Insights

Steve Evans, AHDB, Senior Consumer Insight Manager

13:00              A US perspective on UK/US Trade

Kent Baccus, Senior Director for International Trade- NCBA USA

13:20              Ministerial Update

Mike Freer, Member of UK Parliament

13:30              Chairs Closing Remarks

Phil Hadley, AHDB, Director of International Market Development

 13:25                Networking lunch

 14.30              Conference close

 *details correct at the time of publication, subject to change