Video - Communicating British red meat benefits through menu innovation

This video will cover three key areas of insight for the out-of-home market focussing on red meat:

1. How to access red meat out-of-home volume data through the AHDB website.
2. Key trends for menus in 2025 covering value for money, sustainability, healthier eating, experiences, global cuisines and quality & reputation. For each trend we explore consumer behaviour and attitudes driving the trend and what to focus on from a red meat perspective to meet consumer needs.
3. How to best communicate the benefits of British meat through menu innovation including identifying keywords, images and/or logos for red meat on menus that are more likely to affect and influence consumer attitudes and choices. Results show that:

• Pubs/restaurants have a role to play in promoting the reputation of red meat
• Menus that talk about and promote taste also raise quality perceptions and vice versa
• More descriptive menus can reassure consumers and boost perceptions of British red meat

For more information, see our foodservice insights page

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