Content related to the topic: beef

5 October 2026

The role of social media on Gen Z views on food

Where do Gen Z source information from for red meat and dairy?

5 October 2026

Gen Z: a generation of health-conscious consumers

What are Gen Z's perceptions of red meat and dairy, and the importance of healthy choices in their diets

12 August 2026

Economics of bale grazing

This report draws together management and financial information from seven farms across the UK which are currently bale grazing. The report seeks to highlight to readers where cost savings can be made before applying a cost-benefit analysis to their own system. As always when looking outwards at other farms, this report shows what is possible, rather than what is probable.

13 January 2026

Video - Beef demand update July 2024

Beef demand update

12 October 2026

Consumer Insights: The importance of events for beef

How important are seasonal events for beef demand? We explore the opportunities

6 August 2024

Consumer Insights: The importance of events for red meat and dairy

How important are seasonal events for red meat and dairy demand? We explore the opportunities

12 February 2024

Hierarchy level 2 – Inform on provenance and assurance

After shoppers have been tempted by inspiration on pack, they look to make informed choices around provenance.

10 May 2024

Hierarchy level 3 – Reassurance on environment and farming

Within the hierarchy of information, sustainability and animal welfare specifics were seen as nice to have rather than essential on packs.

12 February 2024

Optimising Meat Labelling - Label format

To try and reduce clutter on labels but still provide all the information shoppers may be looking for, QR codes are a good option.

12 February 2024

Hierarchy level 1 – Inspire with imagery and cooking details

Shoppers want to be inspired by red meat labelling, with tasty food imagery and cooking details a key driver of purchase.

12 February 2024

Hierarchy level 2 – Inform on health

After shoppers have been tempted by inspiration on pack, they look to make informed choices around health.

13 January 2026

Consumer insights: Optimising red meat labelling

As the fourth instalment of our Reinventing Retail series, AHDB has undertaken research with the aim to understand how red meat packaging and labelling can be optimised.