Export Update: View from North America

Here, in the second of a series of AHDB export webinars, we look at the opportunities for trade in North America.

This webinar series replaces AHDB’s annual export conference Global Britain that was held in October last year.

We will explore the value of the US and Canada to our red meat exports, where we have market access and the work being undertaken to fly the flag for our products in these important countries.

Dr Phil Hadley, AHDB’s International Market Development Director, will give an overview of the current situation and Dana Dickerson, North America Head of Food and Drink will talk about the market conditions, trading opportunities and how to export successfully.

AHDB’s Senior Export Manager for the Americas Susana Morris will then give a presentation on the work of AHDB and how we intend to take our work forward as we tackle the ongoing challenges of COVID-19.