Content related to the topic: cooking-and-eating

12 October 2026

Consumer Insights: The importance of events for beef

How important are seasonal events for beef demand? We explore the opportunities

6 August 2024

Consumer Insights: The importance of events for dairy

How important are seasonal events for dairy demand? We explore the opportunities

12 October 2026

Consumer Insights: The importance of events for pork

How important are seasonal events for pork demand? We explore the opportunities

6 August 2024

Consumer Insights: The importance of events for red meat and dairy

How important are seasonal events for red meat and dairy demand? We explore the opportunities

13 January 2026

Video: Why is pork demand struggling?

Pork sales in retail are struggling while other proteins see growth. We look at why consumers are switching away.

5 October 2026

Long-term protein trends explored

Long term, red meat has lost share to white meat and convenience products.

5 October 2026

Harnessing consumer buying behaviour for British exports

Exports are the engine which drives economic growth. Every year, the UK exports around £1.5 billion worth of red meat around the globe, with more than 550,000 tonnes of sheep meat, beef, and pig meat shipped in 2021.

8 July 2024

Consumer Focus: Adapting to consumer health needs

Health is a long-standing concern for consumers, and therefore is a topic AHDB monitors regularly.

27 January 2023

Exploring the EU: Understanding consumer needs

Despite a few challenging years, the EU remains a hugely important market for UK red meat and dairy exports.

2 January 2025

Consumer Insights: Understanding consumer needs behind in-home meals

The UK’s 27 million households have a collective 82 billion consumption moments each year, providing a huge opportunity for our industry to influence what people choose to eat

6 August 2024

Retail and consumer insight webinars

Catch up on the retail and consumer insight webinars

15 July 2021

Convenience - the Added Value market for meat

Growing by 20% in value over the past five years, the Added Value category is now worth almost £900m. It has therefore been an important contributor to growth for the meat industry, as can command a premium with shoppers. Understand how innovation can help address health and quality concerns, as well as how clear signalling of its areas of strength – taste and convenience – can help in-store conversion.