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Consumer insight
12 February 2024
After shoppers have been tempted by inspiration on pack, they look to make informed choices around health.
23 April 2024
As the fourth instalment of our Reinventing Retail series, AHDB has undertaken research with the aim to understand how red meat packaging and labelling can be optimised.
6 February 2024
The trend for home baking has recovered during 2023 with a return to sweet home baking proving most popular.
30 January 2024
It was a Christmas cracker for meat sales, with spend on total meat, fish and poultry (MFP) growing by 11.6% year-on-year during the two-week run up to Christmas day.
31 January 2024
This year saw a record-breaking Christmas week for sales with £4.8bn spent on total grocery, and good cows' dairy performance with overall volumes up year-on-year.
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25 January 2024
Our Feed Your Family for Less with British Pork marketing campaign returns
31 January 2024
Red meat volumes grew across the board last Christmas compared to Christmas 2022, whilst turkey remains the UK's favourite roasting joint.
14 March 2024
Dairy demand grew in January, and whilst meat volumes fell compared to a year ago, both meat and dairy outperformed their animal-product counterparts.
10 January 2024
We have explored health-related shopping habits and how attitudes towards healthy food have changed over time.
30 January 2024
Contrary to popular belief, the proportion of food chosen for health reasons is not typically at its highest in January
2 January 2024
While prepared meals are an occasional choice for most, we see these meals play a role in 90% of consumers diets in 2023.
2 January 2024
Are turkeys out? – The cheaper price tags of alternative roast options like gammon and chicken may sway shoppers away from traditional turkey this year