Content related to the topic: pork

9 July 2025

Update from the Pork Sector Council Chair (July 2025)

Glen Nimmo, Pork Sector Council Chair, shares his thoughts on our latest pork marketing activities.

13 January 2026

Consumer insights: Optimising butchers and supermarket meat counters

In the fifth instalment of our rethinking retail series, AHDB has undertaken research exploring how to optimise butchers and supermarket meat counters to best increase purchase intent

3 July 2025

New biosecurity tool available to support pig producers and vets

Find out how to get a 12-month licence for an advanced Biocheck biosecurity assessment tool.

2 July 2025

Ladies in Pigs educate through experience

As part of our 2025 education strategy, we are proud to continue supporting Ladies in Pigs (LIPs) – a dynamic group of women passionate about promoting British pork.

22 September 2025

Jane Batchelor

26 June 2025

Pork market update: Firmness in North America, but geopolitics present risks

We review the latest dynamics in key North American pig markets (US, Canada and Mexico) and the wider implications on global trade.

2 July 2025

Farm case study: PigSAFE

Learn about the Piglet and Sow Alternative Farrowing Environment (PigSAFE) system.

23 June 2025

AHDB’s new British pork campaign cuts through with fresh take on familiar favourites

AHDB’s new marketing campaign, ‘This is British pork. But not as you know it’, reinvigorated public perception of pork and reached audiences who might have overlooked it.

16 June 2025

Easter 2025 review: Beef vs Lamb

Beef was the roasting joint of choice this Easter

5 June 2025

Championing British pork year-round on social media

Over the past year, Love Pork’s social media activities have played a pivotal role in engaging and informing consumers about the benefits of choosing British pork.

6 June 2025

Blog: Building on success and connecting British pork with Canadian buyers

Last month, Susana Morris represented AHDB at SIAL Canada in Toronto – one of the most influential food industry events in North America.

28 May 2025

Flexitarian trends: Shifting diets and changing preferences

What are flexitarians choosing to eat in 2025?