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Promotion
13 December 2023
The campaign is back again this year, running 1 – 7 September and we’d love to have your support
12 November 2024
Former Lioness Anita Asante transforms into an ACTUAL lioness to encourage girls to eat like their sporting heroes as part of AHDB’s We Eat Balanced campaign.
12 June 2019
Menus, which feature words like ‘recommended’ and ‘finest’ to describe dishes, will command a higher price, according to new research.
15 May 2019
Almost £12 million of additional pork sales have been gained following the latest phases of our Midweek Meals campaign, with the help of a giant chicken.
10 May 2019
A new £1.4 million marketing campaign for lamb is to be launched by AHDB as industry seeks to further support the sheep sector.
28 November 2019
While DJs entertained crowds on the decks, chefs Dez Turland, Hari Ghotra and Chris Wheeler showcased beef and lamb cuts to inspire visitors to the West Country PGI stand, at Exeter Food & Drink Festival.
24 May 2019
Watercress is tasty and full of nutrients, buy many people don’t eat it. Cue the #watercresschallenge
9 April 2019
Our regular newsletter featuring articles on genetics, dairy marketing, strategic farms, new KPI targets and more...
24 May 2019
Over the past four years, our marketing activities have driven an incremental £34 million of retail sales
21 April 2021
Latest Dairy Campaign Shown to Reduce the Reducers
24 May 2019
Working with Seafish, we carried out the largest ever piece of research into fish and chips