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Promotion
6 March 2019
Cinema advertising will be used for the first time in the £1.2 million consumer marketing campaign which runs nationwide for ten weeks from 11th March.
25 January 2019
Veg Power campaign launches to encourage children to eat more vegetables
11 January 2019
A new watercress marketing campaign is set to increase awareness and inspire a new audience of consumers to include it in their diet.
10 December 2018
A high-profile new campaign aimed at inspiring people about the role of lean red meat in a healthy diet has been launched today by Great Britain’s three red meat organisations.
28 November 2018
During our latest Pick Pork campaign, sales of promoted cuts increased 16.5 per cent and almost £3.2 million compared to the previous period.
27 November 2018
In 2018 we sent more than 600 science kits to UK primary and secondary teachers,
14 December 2023
New joint project important step towards sustainability framework for British beef and lamb
13 September 2024
The purpose of this guide is to demonstrate how lean lamb can be promoted to consumers accurately using scientifically substantiated nutrition and health claims expressed in consumer-friendly language.
13 August 2024
The purpose of this guide is to demonstrate how lean beef can be promoted to consumers accurately using scientifically substantiated nutrition and health claims expressed in consumer-friendly language.
29 August 2024
Pork nutrition and health claims: understanding the regulations
18 September 2018
The latest £2.5 million phase of the AHDB ‘Pick Pork’ advertising campaign will hit TV screens from Monday (17 September).