Consumer Insights: The meat shopper journey

What really drives consumers to buy particular products? We explore pre- and in-store influences across different meats, cuts and shopper missions; guiding retailer and producer strategies to improve category performance.

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AHDB. October 2018.

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Topics:

Beef & Lamb Beef Lamb Pork Consumer insight Cooking and eating Environment and ethics Grocery retail Health and diet choices

Sectors:

Beef & Lamb Pork

Tags:

shoppers buying behaviour shopper attitudes retail meals meal planning shop planning fixture meat CRIreport

Image of staff member Kim Heath

Kim Heath

Lead Retail Insight Manager

E: Kim.Heath@ahdb.org.uk

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